Capture your best-fit leads.
Convert them into paying customers.
And amplify your impact on the food system
Copywriting and strategic messaging
for foodtech businesses
You can accelerate your growth and
give the planet a fighting chance for a
sustainable future
You’ve taken on the challenge of feeding the world sustainably. Developed a cool tech for that.
Now you need more ideal customers to know about you. Understand your tech. Recognise your innovation’s value. And buy your solution.
Only thing is: You’re not getting enough high-quality leads.
Sure, you’ve been showing up. Trade shows and conferences. Referrals and word of mouth.
PR and social media.
Good-fit leads have been coming in. In trickles, though. What you really want and need is a steady stream of perfect-fit prospects.
So you can scale your impact and deliver on your promise of a healthier, more resilient food system.
What if you could have a
24/7/365 machine generating leads on autopilot
while you’re pushing innovation boundaries – and catching up on much-needed sleep?
Your website: the beating heart of your business
doing the heavy lifting so you can focus on
making the change you care about
When your ideal customers land on your page, they want to know if you’re the one for them – immediately.
But if your website works more like an online brochure that’s all about you, you and you, your ideal customers:
- don’t know right away that you’ve heard them, seen them, understood them
- don’t get that your solution can solve their problem
- don’t think they can trust you to help them create positive change
So they click away.
Faster than you can say “bounce”.
And there’s no guarantee they’ll come back.
You’ve missed the opportunity to convert them into leads. To build relationships with them. And to nurture them to become your buyers.
The number of leads – and customers –
you convert has everything to do with the messaging on your page
And that’s where I come in.
I’m Jat Leng, a messaging strategist and conversion copywriter based in Singapore. I strategise messaging and write persuasive web copy for foodtech businesses worldwide.
I turn your website and landing pages into the lead-generating tools you need them to be using a research-driven method.
Simply put: My method lets me swipe messages directly from your customers and prospects. Then develop messaging to match the conversations in their heads.
When your messages echo what they are thinking and feeling, they begin to trust you. Extend that trust naturally to your offer.
And won’t wait to click that button – whether it’s to subscribe to your list, download a lead magnet, schedule a call, buy or trial your solution or take other sales-boosting actions.
Actions that send you a continuous flow of best-fit leads – shortening your sales cycle and lowering your lead acquisition cost.
Your business decisions are
backed by research and data.
Why not your messaging and web copy too?
Nope, higher conversions aren’t a pipe dream. Lift your conversion rates
with messages and copy that resonate with your ideal customers.
Here’s exactly how I get them nodding along as they keep on scrolling – with
RSVP, my messaging and copywriting framework:
Start with data, not guesswork
I research your brand, products and services. Get into what your customers and competitors are thinking, feeling and doing using surveys, interviews, reviews and more.
To discover your onlyness. Know where you stand in the market. Find your brand voice (if you haven’t yet done so). And uncover what your ideal customers care most about.
Communicate and connect with your value
With insights from my research, I develop messaging that conveys what makes you different and better than your competitors. In a way that your ideal customers immediately understand and connect with.
By using messages that match the conversations in their minds. Empathise with their pains, desires and priorities. And show them that you and only you are the answer to their problems and goals.
Move your customers with how you say it
Because you want your brand personality to shine through consistently across all your channels – including your website. I write copy that sounds and feels just like your brand. So you can stand out from the rest, be authentic and keep your customers coming back.
Motivate your customers to take action
I craft your copy using persuasive, conversion-focused techniques. With the right words and right messages said in the right order, your copy gives your ideal customers the confidence to move from “Hmm, I’m not sure ...” to “Yes, now!”
So you get the responses you want
from your ideal customers
Make your copy
work harder and convert more
Website copywriting
Strategic messaging and conversion copywriting for your website. So you can capture higher-quality leads, get more opt-ins and turn more browsers into leads and buyers.
Landing page copywriting
Targeted messaging and conversion copywriting for your landing page. So your prospects can't resist clicking that button to download your lead magnet, buy your product or take the specific action you want them to take.
Lead-gen copy and content writing
Set the wheels of your lead generation in motion. So you can bring in higher-quality leads on autopilot. Deliver value and build trust. And nudge your ideal customers closer to the sale.
Get value beyond the words on your screen when you hire me to strategise your messaging and write your copy
Clear and strong messaging and persuasive copy that sells. So you invest in words that boost your sales, not fluff that just sounds nice
A proven process based on research and data that gets results. So you know I’m not winging it or taking shots in the dark
Research and insights into your customers that help you make better and faster marketing decisions. And write not just website copy today but also your ads, emails, pitch decks and more tomorrow
A partner strategist who believes in what you do and the value you bring to sustainability and the food system. Which means I choose to work on a project only if it means something to me …
... and that’s why I care about your project and make it my own. So you can do less and accomplish more
Trained by the best
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Think we might be a match?
Get in touch about your messaging and copywriting needs now.
I accept a limited number of projects each quarter.
You’ll get my email reply within 2 business days.