Take your lead generation
from zero to hero
Get seen by your ideal customers. Connect with them and
earn their trust. With lead-gen copy and content that
builds awareness, authority and assurance. So you can
nurture your best-fit leads into paying customers.
You want to attract your best-fit prospects. Engage them. And build relationships with them.
Because customers buy from you not only because they like your solution. But also because they believe in your business and trust you. And because of the connections they’ve made with you.
But your lead gen now is patchy – if it exists at all – with problems like:
- a lead magnet your prospects can’t care less about as it doesn’t help them solve a problem
- a lead magnet your prospects can’t find because you don’t tell them about it
- a landing page (or lack thereof) that doesn’t match your prospects’ expectation from seeing your ads – and doesn’t compel them to give you their contact info
- lost leads whose email addresses disappear into your CRM never to be seen again
- awkward silences between opt-ins and your first email to them
- haphazard efforts in building connections, making your leads go: “When did I ever sign up for this?”
You need a solid lead-gen system. With a stack of copy and content working seamlessly together to bring in high-quality leads and move them closer to the sale.
Here’s how I can help you
set the wheels of your lead gen in motion
and keep them turning
- Get seen and known with ads and/or blog posts. And drive traffic to your landing page
- Hook your prospects with an irresistible lead magnet that offers a solution to their problem. It can be an ebook, white paper, case study or another opt-in. So you can show your authority and demonstrate your value right off the bat
- Turn your prospects into leads with a landing page with targeted messaging that resonates with them
- Keep the conversation with your leads going with a value-filled thank you page
- Engage your leads with a welcome email sequence. And continue to deliver consistent value, build trust and prime them for your offer
This copy and content package kick-starts your lead gen, stat. So you can grow a list with high-quality leads on autopilot. Nudge your ideal customers further along the customer journey. And free up your time and focus on growing your business.
Process-driven, hassle-free service end to end
Delivered by a partner strategist – not a copywriting vendor – for your growth journey
Discovery
Kickoff
Research and strategy
Copy and content writing
Implementation and review
- We have a short call to discuss your needs and goals. Talk about your challenges and the possible solutions. We understand each other’s processes and find the best and easiest ways to work together.
- If we’re a good fit for each other, that’s great. You then get a proposal with the solutions, expectations (yours and mine), scope, deadlines, deliverables and project fee. We agree on the proposal, and I begin the project at my earliest available start date.
- I’m accessible and easy to reach during the project. You also get clear milestones and timelines, so you’re never in the dark.
- We kick off the project with an in-depth strategy call. Where I ask targeted questions about your product/service, positioning, messaging, brand voice, ideal customers, competitors, offer and more.
- If it suits your schedule better, you can answer an in-depth questionnaire. We have a shorter follow-up call if need be.
- Before I write even one word, I deep-dive into research for insights into your business, customers and competition. So your lead-gen copy and content will meet your ideal customers where they are, join the conversations they’re having in their heads and build their trust in you.
- I review your messaging, brand voice and previous campaigns, plus analytics and available customer and competitor research. I conduct original research and/or internal stakeholder and subject matter expert interviews if need be.
- After that, you get: messaging recommendations, content and page outlines and email sequence mapping. So we’re aligned on what I’ll be writing.
- After we discuss and agree on the above, I start writing. Meanwhile, you can get back to what you do best. You get regular updates and never have to wonder what’s going on.
- You receive the landing page and email copy in wireframes with suggestions for supporting media and visuals. So you (and your designer/developer) can easily visualise the copy on the page and in the emails. For other copy and content, you get them in Google docs.
- You get a walkthrough of all the copy and content. Give me your feedback, and I work on the copy and content till it’s perfect for you.
- Even after the project has concluded and the final payment has been made, I continue to work with your designer/developer to ensure the copy is implemented correctly.
- We schedule a time to review the initial performance of your landing page and campaign. At this point, I may offer some optimisation ideas – as part of the project.
Exactly what you’re looking for?
Get in touch about your messaging and copywriting needs now.
I accept a limited number of projects each quarter.
You’ll get my email reply within 2 business days.
Not quite?
Have something else in mind?
Check out the other services I offer, or get in touch with your specific needs.
