Our food system
needs to be sustainable.
So does your business
As a foodtech innovator, you want to help shape a world where fewer people suffer hunger. Where less food goes to waste. And where the ways people grow, make and consume food hurt the planet less.
You need to pick up speed. Scale your tech. Put an end to the feast or famine sales cycle. And grow your business sustainably.
So you can deliver the most impact on the food system.
But your good-fit leads are coming in
dribs and drabs.
You collect email addresses – and wish that your prospects will become customers some day. Your team wastes precious time calling prospects who don’t remotely care about what you’re doing.
Embrace these anxiety triggers as the growing pains of your business? Take a few deep breaths and move on to the next thing on your to-do list?
Nope.
You can have a list full of prospects who actually care about what you offer. You can reach your ideal customers where they are so you get the results you want.
You don’t have to leave lead generation to chance.
I’m here to help you with that.
Strategic messaging that resonates with your ideal customers. And conversion copy that makes them say “yes” to your offer
Think about your ideal customers. Like all of us, they are inundated with hundreds of emails, social media posts and other marketing messages every day. How can you cut through the noise and really connect with them?
For starters, your messaging on your website and landing pages needs to hit the mark.
Clear strategic messaging that matches the conversations in your ideal customers’ minds. Mirrors what they are thinking and feeling. And allows
them to:
- see themselves immediately on your page
- believe that your solution can make their lives better
- trust you to help them bring about change for food sustainability
With the right messaging, your website and landing pages are optimised to feed high-quality leads to your marketing efforts.
Leads that say “yes” to getting on your list, scheduling a call, booking a demo, trialling your product and more.
I’m Jat Leng,
a messaging strategist and conversion copywriter based in Singapore
I strategise messaging and write persuasive web copy for foodtech businesses worldwide.
What’s my story? Glad you asked
Young, wide-eyed and thirsty for adventure, I was in Bangkok, the first stop of my solo backpacking trip around Southeast Asia.
Hungry from walking and sticky from the humidity, I found myself in a food shop in an air-conditioned mall. Ordered the one thing that called out to me from the plasticky pictorial menu:
Khao neo mamuang.
Glutinous rice with salty-sweet coconut milk and fresh mango.
Not to be overly dramatic here, but by the time I finished the last rice grain, my life had changed.
You see, food had simply been sustenance to me. But with that first bite of the dessert, I thought I’d never eaten anything more delicious.
Why was this thing I just ate so perfect? How did they invent something so amazing? How do I make it myself so I can eat it again and again?
I had questions that needed answers.
And so I dug in. Explored Thai food through words and cooking. And from there, that of Southeast Asia and beyond. Discovered the world’s cultures through the lens of food. Got a cookbook. Then another. And another.
Reading about food and foodways became an obsession. (I have 437 cookbooks at last count, by the way.) I wrote about food too.
As I continued to consume this feast of content – not from just cookbooks, but food media too – I became more aware of the global food system’s growing challenges.
And of foodtech’s enormous potential to improve how the world grows, makes and consumes food.
Words that work. Persuade. Sell
In other words: conversion copy.
I came upon conversion copywriting via creative copywriting and content marketing. I was a copywriter at design agencies and a freelance content marketing writer.
I wrote branding messages, advertising copy, exhibition text, journalistic features, people profiles, case studies, white papers and more.
And I covered many topics: business, education, food, health, media, travel, user experience, the environment and everything in between.
∞
lifelong student of copywriting and marketing
(and sourdough bread-making)
The more I work with words, the more I know what I like to do, and the better I’ve become at what I’m good at.
My expertise isn’t putting pretty words on the screen or wringing clever phrases out of thin air.
My expertise is crafting strategy, messaging and copy. By synthesising research. Distilling insights. Structuring ideas strategically. And crafting words intentionally.
So you get your messages into the world clearly and convincingly. So your ideal customers understand without a shadow of a doubt the value you deliver. And so they know: You have the answers to the problems that keep them awake at night.
That’s the power of conversion copywriting.
With its laser focus on research, voice of the customer, messaging and persuasion so you can resonate with your customers and win more business.
Where I can make a tangible impact on your foodtech business by:
- uncovering your onlyness in solving your customers’ pains through customer and competitive research
- strategising data-backed messaging to convey your unique value to your ideal customers
- enabling you to show up authentically in your brand voice and build trust with your customers
- moving your ideal customers to action with messaging and copy that match what they are actually feeling and thinking
- lifting your conversions and making an impact on your ROI
Accelerate your growth. Amplify your impact. And achieve more sustainability for your business and the food system
Sounds like a win-win
for your business and the planet?
Get in touch about your messaging and copywriting needs now.
I accept a limited number of projects each quarter.
You’ll get my email reply within 2 business days.